Hungarian cinematographer Rév Marcell on new Kendrick Lamar video

Hungarian cinematographer Rév Marcell has worked on the new music video for Kendrick Lamar's song "Squabble Up," from his surprise album **GNX**. The video, directed by Calmatic, features a strong visual style and a rich array of symbols and references.

Author

Andrew Davison
November 27, 2024

Alongside Rév, notable contributions came from Carlos Laszlo Weiner, the son of renowned director Éva Gárdos, who served as the art director for the project.

The song “Squabble Up” was highlighted with a brief 20-second preview in the "Not Like Us" music video, which hinted that Lamar was working on new material. Released on November 22, the song quickly became the standout track of the album, setting the stage for the music video.

Symbolism and Cultural References

The concept of the music video is packed with hidden meanings and allusions. Lamar uses these elements not only to pay tribute to West Coast hip-hop culture, particularly to communities in Compton and the Bay Area, but also to critique it. The video echoes the themes of unity seen in the "Not Like Us" video while exploring deeper relationships within the African American community.

Some visual highlights include a scene that nods to the underground album "G-Funk Classics" by Nate Dogg, and it features an Afro-American flag by artist David Hammons. The visuals also reference iconic moments from cinema and music history, including the classic cover of Isaac Hayes' "Black Moses" and scenes from the film "Menace II Society."

A Collaborative Journey

This music video marks the first collaboration between Rév Marcell and Kendrick Lamar, although Rév has previously partnered with other acclaimed artists, including Drake. The shoot captured a moment with the key creatives, featuring Rév, Carlos Laszlo, and Calmatic together on set.

Lamar is known for his unexpected release strategies, mirroring the surprise drop of the new album and accompanying visuals. This approach has become a hallmark of his artistic expression, resonating well with fans and the music industry alike.

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