Lidl to add 40 new stores in Hungary

This expansion is part of the company's forward-looking strategy, which also includes increasing the number of logistic centers from four to five. With this growth, Lidl's market share is expected to exceed 20%, solidifying its position as a leader in the retail sector. These announcements were made during a press event celebrating Lidl's 20th anniversary in Hungary.

Two Decades of Growth

Lidl opened its first stores in Hungary on November 18, 2004. Since then, the retail landscape has dramatically changed, and the company faced competitors that have now vanished, such as Plus and Cora. With its unique business model, which optimizes price and quality while minimizing time spent shopping, Lidl has adapted well to consumer needs. According to GFK market research, Lidl currently holds a 20.8% share of the market, followed by Spar at 14.2% and Penny at 9.9%.

Economic Impact

Over the past two decades, Lidl has established itself as one of Hungary’s largest employers, currently employing around 9,500 people. The company has recorded approximately 180 million purchases this year, translating to an average of 15,300 transactions per store each week. In terms of revenue, Lidl's sales have skyrocketed from 11 billion HUF in 2004 to 1,151 billion HUF in 2023. The taxes paid by Lidl contribute about 1% to Hungary's GDP.

Global Reach and Local Sourcing

Lidl is part of the larger German Schwarz Group, which also includes Kaufland. The global company features 13,900 stores worldwide and reaches various markets across Europe and the United States. In Hungary, Lidl now offers 60% local products, partnering with 487 Hungarian suppliers. In the last year, Lidl exported Hungarian products worth 338.2 million euros to 28 countries.

For deeper insights on Lidl's expansion and market dynamics in Hungary, you can visit Telex.

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